First Google Panda update was released in 2011; it was announced to attack out all the low quality sites with poor content from the search results. There are many websites that have been demolished after the recent Google panda update 4.0. If you are one among them, this detailed guide is for you to recovering from Google panda penalty.
Before going into the details, first know which Google update affected your website traffic.
Also, do a simple SEO audit on your sites by going into your Google Webmaster Tools improvements, and you will see if there are any duplicate titles and meta descriptions are present in your websites.
How big is latest Google Panda 4.0 update?
Google recently released Panda update 4.0 on 21st May 2014. There are many sites that lose their organic traffic up to 60%. Even the giant e-Commerce sites like eBay lost approx.
Google panda 4.0 update has affected 7% of queries. Previously whenever Google panda updates were rolling in, they used to affect 1 to 2% of search results. It means, this time almost 7% (that’s a whooping number!) have been removed from search results just in the name of thin or poor content. This is the reason why many sites lost their organic traffic immensely, and few sites with quality contents have increased their search traffic dramatically.
Here’s the screenshot of Bloggers Passion traffic before and after Google Panda update 4.0. As you can clearly see, my traffic levels have gone up after the recent Google panda update while majority of other people’s sites have gone down.
This clearly indicates how much priority Google Panda updates are giving to the sites that produce fresh content regularly.
Google Panda Rescue Tips
If you search online for Google Panda recovery tips, you will come up with thousands of articles. But let me tell you one thing, most of these posts add no real value to the readers who really want to get back their site traffic after Google panda updates.
That’s the reason why I have carefully researched and sharing the tips to recovering from Google panda penalty. Let’s jump into the details.
Repair bad content on your websites
One of the major reasons your site is affected by Google panda updates is because you have poor content which is usually known as bad content.
These content often gets slashed by Google search engine crawlers, because they only want to show better contents to their users to give the best user experience. If you really want to get better search results, then you need to first sue your bad content.
How to find bad content on your sites?
Easiest ways to find and fix your bad content is to use your Google analytics. Know your traffic metrics to all the blog posts that you have published on your sites. The blog posts that have less SEO traffic are often the bad posts (in terms of Google eyes).
So here are few ways to repair the bad content to recover from Google panda updates quickly.
Use unique headlines
Most people Google random post ideas and come up almost with the same headlines and use on their blogs to get better search results. Google updates slap you if you don’t have unique headlines for your blog posts or pages. Always make sure to have magnetic and unique headlines, and make sure to Google whether there are any headlines available that you want to cover.
Delete or update your bad blog posts
I know we all have some blog posts that don’t add any value to either search engines or readers. If you know any of them, try fixing them immediately. As Google panda updates its algorithms every now and then, you will get better rankings for the posts or pages that you make some improvements by adding more quality or deleting the bad posts from your sites.
Give your old posts SEO boost by interlinking
Interlinking your blog posts can be crucial in getting better search results. I would strongly advise you not to use any automation interlinking plugins or tools to linking. They often almost links to the same posts, so make sure to manually add the posts and maintain relevancy.
Broken links has nothing to do with Google Panda updates (Google Penguin updates are more concerned about bad links), but if you want to get fast recovery from Google panda updates, then find and fix all your broken or dead links on your websites. Because the links you add on your posts or pages definitely matter in terms of measuring your quality of the content. So focus on removing the bad links that are affecting your overall content.
Create High quality content
Content that is flawless
If you have blog posts or pages with grammatical mistakes or typos, your sites get affected by Google panda updates. The only solution to recover is to write flawless content or hire someone who writes better contents for you to grow your organic traffic. Always make sure to double check your posts for any mistakes before hitting publish button. Google don’t want to show or give top search results to the content that is full of typos. At least hire an editor if you are not good at publishing flawless content to make sure you are not being hit by Google panda updates.
Content that is relevant
If you are not writing relevant content for your sites, Google panda updates will slap you. So it’s always better to focus on specific keywords than confusing Google crawlers about the relevant topic. So focus on your targeted keywords and supplement them with relevant keywords to get better search rankings and never ever use irrelevant keywords.
Content that is original
Create content that is not shared anywhere else. Google updates like Panda and Penguin are giving more priority to the content filled sites that are uniquely written. If you are the one who is thinking to copy others headlines, description, sub heads or copy of the contents, you will definitely get penalized by Google Panda updates. And it’s hard to recover unless you remove these copied contents or and start producing really original content.
Stop too much indication of your posts
While it’s good to have your content indicated on different platforms to get more traffic, but it’s advisable if you stop indicating your contents on too many platforms. Make sure to syndicate your content on only those sites where you are mostly active, where you share your opinions with others and help others to grow their businesses.
Conclusion about panda recovery
Google panda updates are mainly aimed at removing poor contents from the search results. Make sure that anyone is copying your contents and take necessary actions to remove the copied content from others sites. If you give better reader experience, Google panda updates give you better search results.