Friday, January 24, 2014

SEO Influence of Social Media Sites

While the newest algorithm updates on Google, (Panda, Penguin, and Hummingbird), social media has become a lot more significant as a ranking factor for websites.
Many back links that used to work no longer work, and may even work in reverse. For example, here is a list of back link methods that are no longer effective, depending on the authority and relevance of the sites you get the links from:
1.        Article directories (low quality auto approve sites that publish syndicated or duplicate content)
2.        Directory sites (low quality directories that only exist as a place to make back links from)
3.        Social bookmarking sites (only a small handful of these are still beneficial)
4.        Blog comments (relevant comments on high quality moderated blogs may work)
5.        Forum signatures
6.        RSS feed submissions
7.        Profile links
8.        .Edu and .gov links (depends on how you get them)
9.        Links from resource pages or blogrolls
10.     Paid blog networks like Buy Blog Reviews or Build My Rank

What This All Means for the Future of SEO
What Google seems to be trying to tell website owners and SEO companies with each update they make to their algorithms is that they don’t like people who build back links just for the sake of SEO.
They don’t like having to type through billions of pages of rubbish to undertake to seek out the real sites, though providing the internet has been built that way for over 10 years, they can’t fully change the manner that back links verify rankings, or the inferiority pages that were created just for back links would rise to the top of the search.
So, the future of SEO is certainly not in the quantity of back links, however in the quality, and those quality links are going to be all that actually matters.
The idea is that they’re attempting to find the sites that people have linked to naturally, of their own accord, because they thought it was one thing licitly value linking to.
What links are others possibly to make when they need to share or link to your site? Social media shares and blog posts, and people are the main back links that actually work lately.
Guest posts or natural links to your website from alternative people’s sites, and social media shares and engagement, and high quality on-page SEO. That’s the future of SEO.
The latest tweaks to the Google algorithms are concerning trying to work out the meanings of people’s search queries, and trying to answer a matter with the right answer, not just to find a page with the same words thereon.
It’s important to update your web site regularly with high quality content, various words, various photos, a good bounce rate, various social media shares and a natural looking link profile that doesn’t look like it absolutely was made by yourself, or an SEO company.

The Other Side of Social Media SEO
Links from social media sites like Facebook are no follow, (Google plus is an exception), which means they don’t pass on any page rank, and despite the fact that it’s higher than ever before to induce social media shares, it’s additionally easier than ever before to try to rank your social media pages on Google, instead of the other means around.
What meaning is that it’s really easier to rank a You Tube video, a Facebook page or a Google plus page, particularly a local Google plus business page than it's to rank a website.
If you create a Facebook page and a website on a replacement domain at constant time and build the same amount of back links to every, there's no question that the Facebook page can rank the website, so long as you do a couple of things to show that the page is popular.
For example, you would like lots of likes, a new you'll be able to get through a targeted Facebook Ads campaign, and you would like many tabs and photos, and to post regularly on the page.
It’s good if you'll be able to get people commenting, liking and sharing your posts, it all gets counted by Google. If you are doing a quest on any large celebrity, public figure or company, you'll nearly always get their Facebook page on the primary page of that search.
Google has accomplished that people need to visualize the social media pages of whoever they’re fascinated by, because that’s however they can get in contact with and see the updates of anyone in the world.
This makes it astonishingly easy in this harsh and confusing SEO climate to rank for almost any phrase you want. It doesn’t simply work for celebrity names and firms, if you'll be able to persuade Google your page is very important and popular, it works for nearly any phrase.
That’s why i recommend all my clients do keyword analysis and realize a phrase with thousands of tangible match searches a month for the title of their page. Most of them don’t have giant search volumes for his or her company or site name, so that’s the incorrect title to present your Facebook page in that case.
You can create over one page, actually it’s probably a decent plan if you are doing create over one, as a result of then you'll be able to link them along, that is additionally necessary, obtaining internal links inside Facebook.
The way to try this is by feeling one page with the opposite, whereas victimization Facebook as the page. This creates a permanent link from one page to the other on the front page.

Creating Custom Tabs
It’s a good idea to make your Facebook page as complicated as possible, or to have as many different tabs on it as possible, with lots of quality content, in fact you can put your entire site on your Facebook page, and sell directly from a custom tab, or many.
The best app to use for this is Static HTML: iFrame Tabs, which allows you to put anything you want on a tab in HTML form, and the different options let you easily add You Tube videos, subscription forms, Pay Pal buttons, photos, or literally anything you want.
You can write blog posts, put affiliate links in, even have your actual website in the iFrame so people can visit your site without leaving Facebook.
You can use this app for up to ten different tabs, and if you need anything else, there apps like Contact Form for a simple contact form, Twitter, You Tube, and I was using this great app called Just Redirect, but it seems not to be working at the moment.
As for building back links, I find that a good place to start is with articles on HubPages, Yahoo Contributor Network, Squidoo, and possibly Ezine, then I do social media shares on all the large sites, and social bookmarking on only the large social bookmarking sites like Digg, Linked In, Stumble Upon, Delicious, and maybe Pinterest and Friend Feed.
Then it’s a good idea to find guest posting opportunities on quality, relevant, authority sites with a high page rank and domain authority.
By combining a targeted Facebook Ads campaign to get real fans and customers with SEO, on a page on a site that has huge authority already, you find that doing one thing helps the other, like the fans help the SEO, and ranking on Google gets you free fans.
Over time, your fan base builds, like an email list, and if you do the SEO and keyword research right, you will rank for the phrase with less effort than ranking a site.
All in all, this means that it’s one of the most cost effective ways to run an online marketing campaign, and for a simple idea like selling a single product, you probably don’t even need to have a website at all.
Or if you do, it’s probably best to focus the SEO on the Facebook page, and use the website as a place to make a good quality back link from and not to.
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