Search Engine optimization is that the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly components into a website. A successful search engine optimization campaign can have, as a part of the enhancements, rigorously select, relevant, keywords which the on-page optimization will be designed to form outstanding for search engine algorithms. search engine optimization is lessened into 2 basic areas: on-page, and off-page optimization. On-page optimization refers to website components that comprise a web page, such as html code, textual content, and images. Off-page optimization refers, preponderantly, to backlines (links inform to the site that is being optimized, from.
Google handles over one billion searches each day. It ranks the relevancy of the results supported a few simple rules in its algorithm. If a website meets the conditions of the rules, and includes a higher rating in those rules, it should be additional relevant.
What are the Google rules?The Google search ranking algorithm is a big, hairy beast, taking into account a variety of factors (over 200, in fact) to deliver the best results to Google users. To filter the 30 Trillion websites out there, Google crawls the web by linking page to page. Pages are sorted by their content and the other factors such as:
- How trustworthy, reputable, or authoritative a source is: This is based on how many links there are to your site from other sites on the web. The more sites point to you, the higher you will rank
- The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
- How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.