Search Engine optimization is that the process of improving the
visibility of a website on organic ("natural" or un-paid) search
engine result pages (SERPs), by incorporating search engine friendly components
into a website. A successful search engine optimization campaign can have, as a
part of the enhancements, rigorously select, relevant, keywords which the
on-page optimization will be designed to form outstanding for search engine
algorithms. search engine optimization is lessened into 2 basic areas: on-page,
and off-page optimization. On-page optimization refers to website components that
comprise a web page, such as html code, textual content, and images. Off-page
optimization refers, preponderantly, to backlines (links inform to the site
that is being optimized, from.
Google handles over one billion searches each day. It ranks the relevancy
of the results supported a few simple rules in its algorithm. If a website
meets the conditions of the rules, and includes a higher rating in those rules,
it should be additional relevant.
The Google search ranking algorithm is a big, hairy beast, taking into
account a variety of factors (over 200, in fact) to deliver the best results to
Google users. To filter the 30 Trillion websites out there, Google crawls the
web by linking page to page. Pages are sorted by their content and the other
factors such as:
- How trustworthy,
reputable, or authoritative a source is: This is based on how
many links there are to your site from other sites on the web. The more
sites point to you, the higher you will rank
- The frequency and
location of keywords within the Web page: If the keyword only
appears once within the body of a page, it will receive a low score for
that keyword.
- How long the Web page
has existed: People create new Web pages every day, and not all
of them stick around for long. Google places more value on pages with an
established history.
Because Google looks at links to a Web page as a vote, it’s not easy to
cheat the system. The best way to make sure your Web page is high up on
Google’s search results is to provide great content so that people will link
back to your page. The more links your page gets, the higher its Page Rank
score will be.
How to Use Search Engine optimization
Tags
Use acceptable tags for your content.
continuously write the content first, then use the Google Adwords Tool to see
that words ar searched for. Then, look for opportunities wherever you can
implement them. Use around a hundred and sixty Characters or 12-14 tag words to
specify key words for your blog within the tag section.
Use as several several tag words as
pos
http://ow.ly/wryFE
sible within the first paragraph of your blog post and highlight important
points to draw the readers attention to specific words.
Title
Use a title that's a commonly used
search phrase for your category. Use the Google Ad words Tool to see that
phrases ar searched for and use that for your header. continuously make sure
that the standard of your content and your message ar never compromised.
Plugins
The two prime plugins that will
improve your search engine optimization are:
All in one SEO – WordPress SEO plugin
to automatically optimize your WordPress blog for Search Engines.
Ultimate SEO – This all-in-one SEO
plugin provides you control over title tags, no index, meta tags, Open Graph,
slugs, canonical, auto links, 404 errors and made snippets. the simplest search
engine optimization plugin offered for free.
Check this Video for any
clarification. The era of a Google question is less then 1/2 second, and
involves quite an few steps before you see the foremost relevant results that
is what makes search engine optimization thus interesting.
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