Monday, April 28, 2014

Keyword Research and Analysis for SEO

Web Marketing has developed an unique approach for researching and recommending the use of keywords and key phrases for websites. The keyword research is done specifically for SEO campaigns with extensive research into markets. Once the research is completed, keywords are then deployed in textual materials over the course of a one year SEO campaign.

Who Needs Keyword Research?


Client website that does not have a list of 50-100 keywords and key phrases needs a keyword analysis for organic search performed previous to launching the website advertising campaign. With a clear and concise list of keywords designed for website content development, articles, press releases, blogs, and podcast descriptions, a targeted and successful campaign can take place.

Expand Keyword Lists


Many ignore the meaning of thorough keyword research and select only a dozen keywords to focus on throughout any given campaign. Maximum Web Marketing will utilize primary keywords and key phrases in a campaign, but will want to expand the list to increase the number of professional story ideas that can be researched and written.
Keyword analysis is a time consuming process. Often reports will take one to two weeks to complete. We ask that new clients are patient during the time at the beginning of the campaign, so thorough research may take place.

Target Keywords Can Change

World Wide Web, like language itself, is dynamic. If client businesses change, or new words come into use, or old words go out of vogue, keyword focus can change. Client websites where analysis was done one or two years prior must be refreshed in order to remain effective.